Targeting a country-specific audience

Targeting a country-specific audience

Now, let’s say you’ve a site that caters to an international audience. You want to enter the Danish internet space. You’ve learned that the local SEO in Denmark is new and upcoming, and there’s ample opportunity for expansion. So you decided to enter that space to take your chances.

But, given your international site, how do you produce and publish country specific content? Let’s get to it.

Efficient country-specific targeting

The easiest and most efficient way to go about producing and publishing country specific content is to create sub-directories within your existing site. These sub-directories will be specific to each country, and can therefore be geo-targeted in the relevant search engines.  For example, Google Search Console allows for you to target by country and language. 

Say you have a site xyz.com. The root site is set to target USA. So it looks something like the following:

xyz.com — Target: USA

We now want to target the Dane online community. So we’ll create a sub directory on the main site, and geotarget that to Denmark. It would look something like the following:

xyz.com/dk/ — Target: Denmark

You also want to cater to the Norwagians. In that case,the URL would look something like the following:

xyz.com/no/ — Target: Norway

Pros of the localized sub-directory approach

The first pros is perhaps the most important one. Domain authority. The sub-directory inherits all the authority from the parent domain. So, you do not have to start from scratch and compete tooth and nail for authority, like you would if you started with a new site.

In terms of promotion, you need to promote only one site. Much more cost-effective and less complicated than promoting a number of sites at once.

You’re only expanding your existing site. So, you can make do with the same hosting, meaning less management and lower overheads.